Hire Santa: Real Santa Claus for Hire

Hire Santa founder Mitch Allen found so much joy in playing Santa for friends and area businesses that he decided to turn it into a real enterprise, so he founded Hire Santa. He has engaged these men as traditional holiday and Christmas entertainers who are serious about their appearance and presentation.

Mitch, who has a slim physique and, therefore, used extensive padding to fill out his Santa suit, now offers Santa services with professional Santas all across America’s major cities.

His clients include malls and retailers who need well-groomed and professionally behaving Santas, Mrs. Santas and elves throughout the Christmas season, so the bulk of his work falls within a six-week period. Mitch also engages his Santa teams for holiday parties at businesses inside homes as well as birthday parties.

Hire Santa offers a broad selection of realistic Santa Claus performers that bring joy and entertainment to everyone in attendance, from children to adults.

Mitch appeared as an elf and was accompanied by an entourage of 20 Santa performers, Mrs. Claus and additional elves on the December 2, 2018 edition of Shark Tank. He pitched a 10% ownership stake for $200,000 to the Sharks: Mark Cuban, Barbara Corcoran, Kevin (Mr. Wonderful) O’Leary, Lori Grenier and Daymond John.

At the end of the show, three of the sharks entered into a feeding frenzy to be on Santa’s good list, which resulted in Barbara Corcoran prevailing.

Please look forward to seeing Mitch tell his story about Hire Santa and the story behind the scenes of Shark Tank at the HEB Chamber luncheon on Thursday, October 10, at Texas Star Conference Center in Euless.

For reservations, call the Chamber office at 817-283-1521. Mitch will put you into the Christmas holiday spirit two months early!

HEB Youth in Government class – 2021

The HEB 2021 Youth In Government Class is Starting Soon!

The Youth in Government is a cooperative effort between the HEB Chamber of Commerce and the cities of Hurst, Euless, and Bedford. This program was developed to engage students in city government and community involvement. Applicants must live in Hurst, Euless or Bedford and be a junior or senior in high school by January 1, 2021.

Classes will be held on Mondays from 5:30 P.M. – 7:00 P.M. Transportation will not be provided and meetings will be held at various locations in HEB. A light dinner will be provided.

Class dates:
January 11 & 25
February 8 & 22
March 8 & 22
April 5
April 12 – graduation

APPLY BY COMPLETING THE APPLICATION BELOW AND RETURNING IT TO BY DECEMBER 10.  While email is the preferred choice for returning the application, they can also be mailed to P.O. Drawer 969, Bedford, Texas 76095 or sent via fax to  817-267-5111.


What Makes America Great ?? US

First and foremost I would like to say thank you, everyone, for taking time out of their busy schedules to come by 🙂

When I got the chance to meet the Mayor of Bedford TX Jim Griffin, he shook my hand firmly to welcome me into the Chamber of Commerce and handed me this Plaque, I felt the joy of knowing that I had accomplished something great today.  As I got to celebrate the ribbon-cutting ceremony with lots of other distinguished members of the board, my friends, my employees and my Mom and Dad I could not help but get flooded with emotions. As the son of a first-generation immigrant, everyone always looks toward the ownership of a business and an entrepreneurial model to fully encompass the American dream.  The dogma of being an immigrant does not always mean we are here to take jobs away but here is a small scale example of we are also capable of creating jobs for others.

Today marks the start of what I believe will be a truly triumphant journey! More than just providing quality food to Hurst/Euless/Bedford area HEB-TX.  I strive to be a centerpiece of our community by donating and engaging with local nonprofits, hiring multi-racial/multi-gender employees without any discrimination, fostering win-win relationships with local businesses, and helping to spring entrepreneurship and innovation. I hope to not only grow but to contribute to the social utility seen in this great area I call home. I know these goals will take time and perseverance but the only goal starts at the beginning and today is that beginning!! ….thank you all for your support and love!

Best Regards,

Max Majumder – Owner/Operator

Dickeys Barbecue Pit – Euless TX

Soulman’s Bar-B-Que Backs North Texas Students with Backpack Drive

Drop-offs available at all 21 DFW Soulman’s locations

July 23, 2019 (DALLAS) – With the rise in North Texas school districts that have a high volume of students in need, Soulman’s Bar-B-Que is teaming up with local Dallas radio station, 94.9 KLTY, to coordinate donations of backpacks and school supplies at all of their 21 North Texas locations beginning on July 22, 2019.

“We are strongly committed to the communities we serve. In the spirit of back-to-school and access to a great education for each and every child, we are opening our doors to anyone who wants to gather new school supplies, fill as many backpacks as they can and bring them to any of our collection boxes. Our goal is to get as many supplies and backpacks to students in time for the first day of the 2019-2020 school year,” says Soulman’s Bar-B-Que Director of Marketing, Baylea Wood.

Soulman’s and 94.9 KLTY will be hosting a Kick-Off Event on August 3, 2019 at the Rowlett Chamber of Commerce from 10 a.m. to 12 p.m. Additionally, there will be four live remote broadcasts in August at the Soulman’s Bar-B-Que locations in Southlake (10 a.m. to 3 p.m. on August 5), Wylie (11 a.m. to 1 p.m. on August 6),  Mansfield (5 p.m. to 7 p.m. on August 7) and Royse City (3 p.m. to 7 p.m. on August 9).

Soulman’s Bar-B-Que is honored to support education in North Texas through numerous initiatives. Throughout the year, Soulman’s Bar-B-Que hosts events that benefit their neighboring schools. Coupled with fundraising for booster clubs, auction donations, team meals and Spirit Nights, Soulman’s is a proud sponsor of education in North Texas.


 About Soulman’s Bar-B-Que

For more than 40 years, Soulman’s Bar-B-Que has satisfied the hardest to please bar-b-que lovers….Texans!  Founded in Pleasant Grove, Texas in 1974, Soulman’s had only a few simple goals—serve great Texas-style BBQ and offer friendly, sincere service.  Soulman’s original family recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to their original strive for success and customer satisfaction and is honored to be considered one of the Top Bar-B-Que Chains in America (2018). Soulman’s currently owns and operates 21 North and East Texas locations in Addison, Allen, Cedar Hill, Forney, Garland, Greenville, Hurst, Hurst- Grapevine Highway, Lancaster, Lewisville, Mansfield, Mesquite, Quinlan, Rockwall I-30, Rockwall Goliad, Royse City, Southlake, Sulphur Springs, Terrell, Van and Wylie. To learn more about Soulman’s Bar-B-Que, visit them online at or on Facebook at


Media Contact:
Dana Cobb; 972-955-9747

HEB Chamber Photo Contest – 2019

You already know that HEB is the place to be – we do, too. But now we want EVERYONE to know about our three great cities. And that’s why we’re hosting the HEB Chamber Photo Contest, sponsored by Frost Bank.

We’re looking for fun, original, interesting images of Hurst, Euless and Bedford. What you photograph is up to you. It could be an event, a place, an activity, or a scene – we particularly enjoy photos of people at work or enjoying our community. Show us what makes HEB such a great place to live, work and play!

The contest is open to all professional and amateur photographers, including youth. And of course we have prizes: First place is $150, second prize is $75 and third prize is $50. Your photo also might be included in our 2020 membership directory and community guide — perhaps even on the cover!

Participants may enter up to six photos, complete rules below. Email entries to Winners will be announced in the fall.

The HEB Chamber Photo Contest is a great way to celebrate our three cities and our talented residents. So don’t delay – grab your camera and start clicking!



  1. Entries must be the original work of the entrant, not infringe on the rights of others and have been taken in 2018 or 2019 in HEB.
  2. The contest is open to everyone, no age requirements.
  3. Photos will be judged for originality, technical excellence, and overall impact. Photos cannot be altered beyond standard optimization, cropping, color and contrast adjustments, etc.
  4. Entrants may submit up to six photos. Entries should be submitted in jpeg format, 300 dpi or higher. Please provide a short caption for each photo. (For example, “Family walking through Bob Eden Park in Euless.”)
  5. HEB Chamber of Commerce Board members and their immediate families can participate but are not eligible to win prizes. “Immediate family members” are those living in the same household.
  6. If identifiable individuals appear in a photo, the photographer must provide a signed Photo Release Form from each individual. If minors are in the photo, a signed consent form is required for each youth.
  7. If the photographer is a minor, a legal guardian must complete and include the Minor Entry Permission Form.
  8. The Chamber will retain the right to publish all photos submitted, to use in our membership directory and community guide, on our website and for other Chamber promotions. Appropriate attribution will be given to the photographer, but no further compensation will be given.
  9. Photos submitted without the appropriate release forms will not be eligible for the contest or for publication. Participation in the contest implies acceptance of all contest rules, regardless of whether entrants sign a statement confirming acceptance.
  10. Winners will be announced in the fall, all decisions made by the judges are final.
  11. Entry Deadline is Friday, September, 13, 2019.

Email entries to If you need assistance, please email or call 817-283-1521.

Don’t Miss Your Chance to Be in The Guide in 2020!

The Guide is the HEB Chamber’s award-winning annual membership directory. But that’s just the start.

The 2020 Guide also is the definitive resource for the Hurst Euless Bedford area, used by thousands of businesses, residents and those who are considering relocation. Consider:

5,000 copies are printed and distributed to visitors, residents and area businesses, including realtors, medical centers, banks, and every Chamber member business.

The online edition expands our reach across the web and features interactive ads that allow viewers to click directly to your website.

The Guide celebrates all the great things about our community, and member businesses are listed by products and services. Ad design services are available for a flat rate of $50.

Simply put, The Guide is your critical connection to the community, the businesses, and the opportunities. Advertise in the publication where people look first, so you can be FOUND first.

To learn more about advertising opportunities, please call Paola Mariscal at 817-283-1521. Or complete this form and send it to

The Guide 2020 – Ad Rates

US Census Bureau Begins Recruiting Efforts

The U.S. Census Bureau is recruiting thousands of people across the country to assist with the 2020 Census count.

Jobs include census takers, recruiting assistants, office staff, and supervisory staff. To be eligible, you must be at least 18 years old, have a valid Social Security number, and be a U.S. citizen.

Candidates must complete an online job application. The application includes assessment questions about your education, work, and other experience.

More details are included in the linked documents below which are available in Spanish and English:

Join the Census

Become a Census Worker

Become an Address Canvasser

Leaders Are Readers: New Little Libraries Available in Hurst, Euless, and Bedford

BEDFORD, TX – May 1, 2019 – On April 10, National Bookmobile Day, the Hurst-Euless-Bedford (HEB) Chamber of Commerce Leadership Class of 2019 celebrated and inducted six Leaders Are Readers little libraries into the community. The concept, it’s easy – “give a book, take a book!” In partnership with Central Arts, each little library was creatively designed by local artists using newspaper stands no longer in circulation. The theme of little libraries was brought to life by incorporating the mission and programs offered at the libraries new home, a local non-profit organization. “We were excited to put the old newspaper stands to use,” said Sergio Santos, Director of Development at Central Arts, “Combining our artists with Leadership HEB was a perfect match.”

Leadership HEB is a program for the development of community leaders in the Hurst-Euless-Bedford area. Participants increase their knowledge of the community while learning team building skills that are applicable to all areas of life. In addition to attending informative class sessions and completing a class project, participants engaged with local officials during a day trip to Austin and by attending a local city council meeting.

The Leadership Class of 2019 proposed several ideas for their class project but ultimately chose to move forward with Leaders Are Readers as the project met multiple goals: 1. Have a lasting and positive impact within the community and 2. Creatively feature multiple community partners.

The little libraries were revealed and presented to the community during a special ribbon-cutting event on April 10. “We always expect great things from our Leadership HEB Class,” said Mary Frazior, President and CEO of the HEB Chamber, ”Partnering with six non-profit organizations in our community will create a lasting impact!”

Leaders Are Readers promotes the power of reading through whimsical and creatively designed free-standing little libraries while bringing awareness to local non-profit organizations. Leaders Are Readers gives the community an opportunity to give back and get involved.

Visit a Leaders Are Readers little library today:

  • Central Arts
  • The Clubhouse for Special Needs
  • Mission Central
  • The Awareness Project (@Dapper Thrift)
  • Goals for Bowls (@Shaw Insurance)
  • American Legion 379


Want to learn more about Leaders Are Readers? Watch this short 2-minute video:

Like us on Facebook

View photos 

For more information, please contact:

Mary Frazior
HEB Chamber of Commerce:
P.O. Drawer 969, Bedford, Texas 76095
Phone: 817.283.1521
Fax: 817.267.5111

Tax Alert: IRS Revises Procedures for Obtaining Employer Identification Numbers

As part of its ongoing security review, the Internal Revenue Service announced last week that it is implementing new procedures that will allow only certain individual taxpayers qualifying as the “responsible party” to request Employer Identification Numbers (EIN) for a legal entity. The new procedures will apply to both online EIN applications and paper filings of Form SS-4, Application for Employer Identification Number. The procedures are designed to improve transparency and provide increased security to the EIN process.

An EIN is the nine-digit tax identification number required to be used for the federal income tax filings and reporting for employers, corporations, partnerships, limited liability companies, estates, trusts, sole proprietors, nonprofit associations, government agencies, retirement plans, and other business entities.

Effective May 13, 2019, only an individual taxpayer that has either a Social Security number or an individual taxpayer identification number (ITIN) will be recognized by the IRS as the responsible party eligible to submit an EIN application. Other entities will no longer be able to obtain additional identification numbers for related entities using their existing EIN.

Generally, the responsible party for a legal entity is the person that owns, controls, or exercises the ultimate effective control over the entity. If more than one person qualifies, the entity may choose which individual will be treated as the responsible party.   A detailed explanation of who should be the responsible party for the various types of entities is included in the instructions for Form SS-4.

If the responsible party subsequently changes, the entity should change the official designation by filing Form 8822-B, Change of Address or Responsible Party, within 60 days of the change. Only federal, state, local and tribal governmental entities and the military (including state national guards) are exempt from the responsible party requirements. However, there is no change in the procedures that allow tax professionals to act as third-party designees to apply for EINs for their clients.

The IRS has formally announced the new procedures weeks in advance to ensure that entities and their representatives have adequate time to identify the correct responsible party and comply with the new policy. Please do not hesitate to contact your Whitley Penn tax advisor to assist you in identifying the applicable responsible person for your organizations and ensuring a seamless transition to adhering to the new rules.

Tax Alert courtesy of Whitely Penn.  Sign up for their newsletter by clicking here.

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Physical Address: 2109 Martin Drive, Bedford, Texas 76021 | Mailing: P.O. Drawer 969, Bedford, Texas 76095
Phone: 817.283.1521 | Fax: 817.267.5111 | Email:
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