Investing in the personal approach
Affiliated Bank is not your own personal financial institution — they just want it to feel that way.
Founded in 1958, Affiliated has four locations, including the Bedford facility, opened in 2000. Affiliated offers business and consumer deposits, mortgage and business lending, online services and more. Affiliated also is a preferred SBA lender.
But while Affiliated is a full-service bank, Dustin Perez-Vitier, business development officer, said the real focus is on building relationships. “We sit down with every customer and find out what’s important to him or her,” he said. “We want to know how we can help them meet their personal needs.”
That personal touch starts with the staff: Affiliated is locally owned and independent. “We live in this community,” Perez-Vitier said. “When the loan committee reviews an application, in many instances, they can say, ‘I drive past that business every day, and they’re doing great.’ ”
Not surprisingly, Affiliated also is active in the community. They have supported the Boys & Girls Clubs, Cenikor, L.D. Bell High School, SafeHaven, Habitat for Humanity and other organizations, including the HEB Chamber.
“We think it’s important to be involved,” Perez-Vitier said. “We are committed to creating not just a better bank, but a stronger community as well.”
“There are banks on every corner, and setting yourself apart is hard,” Perez-Vitier said. “What we want to know is how our products can help you. And what we offer is a very personal experience.”