Did you know that Chamber membership affects consumer outcomes for both large and small businesses? Consider results from a research study conducted by the Schapiro Group…

When consumers know that a large business is a member of the chamber, they are likely to patronize the company more often, to express favorable opinions about the company, to know more about the company, and to buy the company’s products. Let’s look at two large business examples:

•  When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 68% more likely to eat at the franchise in the next few months.
•  When consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to think favorably of the company.

The impact is similar for small businesses:

•  When consumers know that a small business is a member of the chamber of commerce, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future.

Do you know of companies that would benefit from this added value? Do you do business with non-chamber members? Our Chamber’s Membership Division could use your assistance with warm leads for our business development representatives to call upon. If you can help, please send the company name and address, the decision maker’s name, phone number and email address to chamber@heb.org. This will help us expand our local reach and reinforce the value of joining the chamber. Refer a friend who joins the chamber and we’ll spotlight your business in our next Chamber Connection!